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In a period of economic reform, three men will push the boundaries to reach success. Song Yun Hui is a highly intelligent man who becomes a technician and builds a great foundation for his career. Despite his success, he finds himself struggling to advance in rank due to discrimination against his poor background. Like his brother-in-law Song Yun Hui, Lei Dong Bao is also from a poor background. However, despite being a poor, rural boy, with a lack of education, he becomes a well loved leader that others look up to. A third man, Yang Xun is on the road to becoming a self-made entrepreneur and thrives on finding business opportunities. During the hardships of China's economic reform, can these three men find success?